Whether you’re a copywriter yourself, diving into freelance copywriting for some extra side cash (because who doesn’t love a little extra dough?)
Or you’re a website owner trying to find a copywriter and scratching your head over how much to pay them.
Because when you browse the internet, you’ll see some writers charging $0.018 per word while others are charging a whopping $1 per word.
Why such a massive difference? Does a higher rate guarantee a good copywriter, or is there more to the story?
Questions like these and more are answered in this informative and insightful blog.
Stay with us! If you’re starting your career as a part-time freelance copywriter, we want you to earn a big income and turn that part-time gig into a full-time adventure.
And if you’re someone looking for a freelance copywriter, we’ll help you find a talented one at affordable rates.
Updated Freelance Copywriter Rates 2025
It’s 2024, and the cost per word for freelance writers has likely changed.
If you’re still expecting to hire a freelance copywriter at the same rate as in 2025, you might be in for a surprise.
How much you should charge as a copywriter depends on a few factors.
For instance, if you’ve been working as a freelancer for more than 10 years, you’re definitely going to charge more than a newbie just starting out; after all, experience is like fine wine; it gets better with age.
Secondly, if you’re a more skilled copywriter, you’ll charge more, and that usually comes with more experience.
If you’re an expert in a specific niche—let’s say you’re a real estate copywriter, you have more industry experience than someone who doesn’t write for real estate often.
Lastly, there’s the type of copy you’re writing. If you’re an ebook writer, you’ll charge more than a blog writer because it all comes down to the classic demand-and-supply game.
5 Factors That Influence the Freelance Copywriter Prices
More Experience means higher salary
If you hire a freelance copywriter with more than a decade of experience in the industry, they will definitely charge more than a copywriter who has only been working for two years. More experience often brings more skills, so the output you receive is typically more polished compared to a beginner. A copywriter with less experience earns around $25.72 per hour, while an experienced one can make up to $50.
Copywriter’s Location
If you’re hiring a copywriter from the United States, as an employer, you will have to pay them more compared to a freelance copywriter from countries like Pakistan or India.
Project Complexity
If you’re looking for a specialized writer, such as an SEO content writer or an ebook writer, they will charge more than a general writer. This is because when you hire an SEO content writer, you’re not just getting a writer, but also an SEO expert who has a comprehensive understanding of on-page SEO factors.
Market Demand
For instance, if you need a blockchain copywriter, you’ll have to pay more compared to a real estate or education writer. This is because the demand for writers who can cover new technologies like blockchain is higher, while the supply is lower. Therefore, when demand is higher and supply is lower, the hourly cost naturally increases.
Type of Content
If you need a simple blog writer for your website, they will cost you less than someone who can write eBooks. This is because writing blogs is generally less challenging, while writing an eBook is a more complex task that not everyone can handle.
How Do I Charge As A Freelance Writer?
There are three common ways to price your copywriting rates
Hourly Rates
One of the most common practices when it comes to paying your freelancer is the freelance copywriter hourly rate. In this method, the client pays for the actual hours worked. For example, if writing a 1,000-word blog takes 4 hours, they will pay for those 4 hours only. If you choose to go for an hourly rate, you can expect to earn around $25-$50 per hour.
Per Word Rates
Another prevalent way to charge your clients is by charging per word instead of per hour. For example, if you write a 1,500-word blog, you can charge $0.80 per word, which would amount to $1,200 for the entire project. If you’re a fast typist and can produce a high word count in a short time, this strategy can be highly beneficial.
Project Based Rates
If a project is prolonged and could continue for several months, the best option would be to charge for the entire project. For clients working on a large project, this strategy helps them save money. As a freelancer, when working on a large project, consider factors like duration, complexity, and other relevant elements before setting your price.
How Much Does A Copywriter Make In 2025?
An average freelance copywriter makes $69,751 per year. On average freelance copywriter with around 3-5 years of experience makes $5,004.
If you ask how much an average freelance copywriter makes per word, the range is typically between $0.01- $0.50. An experienced copywriter can also charge up to $1 per word, but that’s quite rare.
Telling you an exact rate is not that easy, as several factors impact the rates. Here is a breakdown of the average rates for various writing niches.
SEO Copywriter
An average SEO copywriter can make $36.74 an hour in the United States. An SEO copywriter with no experience can make $14.66 per hour, while an experienced one can make up to $67 per hour.
Technical Copywriter
The per-hour rate of an average freelance technical copywriter is $37 in the US. A person who is just starting out as a technical copywriter can make $14.66, while an experienced one can earn $67.31 hourly.
Email Copywriter
If you’re wondering how much email copywriters make, here is a detailed answer to your question. An email copywriter with 2-5 years of experience can earn $37 per hour in the USA.
Get market’s best rates for freelance copywriters from Prolance Global with a free project manager
If you’ve tried different platforms to hire freelance copywriters but haven’t found success, you may want to consider Prolance Global. At Prolance Global, you can hire freelance copywriters at rates you’ll love. However, it’s not just about the rates—the experienced copywriters you’ll find are worth every penny. Plus, once you hire a copywriter through us, you can focus on your core business operations, as we provide a free project manager to help you maintain control over the process.
FAQs
How much should I charge for a 500 word article?
If you’re a beginner, you should charge $50–$100 for a 500-word article. Someone with more experience should charge $250–$500 for the same length article.
How do I price my copywriting?
To price your copywriting rates, you first have to consider a few factors such as experience, type of content, location, and expertise in the topic. After you have considered these factors, you can easily determine the appropriate price.
What is a good hourly rate for a copywriter?
The good hourly rate for a copywriter with 2-3 years of experience will be $30-$40 per hour. If you’re a beginner in the field, $20-$25 per hour will be considered a good rate due to your level of experience.
How much can a beginner copywriter charge?
A beginner who is just starting out as a copywriter should charge $0.08-$0.50 per word or $14-$25 per hour as a newbie copywriter.