When you combine SEO practices with copywriting, it becomes SEO copywriting. The content or text written and published by implementing SEO guidelines, such as keyword-rich and search intent-aligned, helps achieve a higher ranking on SERP and allows you to see the dream conversion rate.
SEO copywriting is better, more beneficial, and more rewarding than both SEO content writing and copywriting. Why is this so, you may ask? The answer is simple: SEO content writing focuses on creating content optimized for search engines to rank better.
Copywriting is about writing for customers, addressing their pain points, and explaining how a certain product or service can solve a problem. Such content might be effective for customers, but when it comes to ranking, it may not perform well.
On the other hand, SEO copywriting is about creating SEO-optimized and tailored content for the target audience. When a website publishes keyword-optimized content and answers all the customer’s questions, it performs well in terms of both ranking and conversions.
In this blog post, we’ll discuss what copywriting is, SEO copywriting tips, why SEO copywriting is important, and much more.
What is SEO copywriting?
In simple words, SEO copywriting is writing content for a website that is optimized for Search engines such as Google, Bing, and Yandex to achieve a higher ranking. At the same time, the content will be filled with information and answer all the queries of the customers. Shortly, SEO copywriting is writing content for both Search engines and customers.
To understand what SEO copywriting is and how it differs from SEO writing and Copywriting, here is an example:
“The best weight loss exercises help burn calories, boost metabolism, and build lean muscle. From high-intensity workouts to strength training, the best weight loss exercises keep your body active and energized. For effective results, incorporate the best weight loss exercises consistently. Stay motivated, and enjoy the benefits of the best weight loss exercises!”
This is an example of content that is unnecessarily stuffed with the keyword “best weight loss exercises”.
“The most effective workouts combine cardio and strength training to burn fat and build muscle. High-intensity routines increase metabolism, while resistance exercises enhance endurance. Staying active with a balanced fitness plan improves overall health. Consistency and proper nutrition play a key role in achieving sustainable results and long-term well-being.”
Now this is what Copywriting looks like. The content sounds very helpful as it is filled with information and sounds natural. But the problem is that it is not optimized with keywords. Therefore, the content might not get a higher ranking.
“The best weight loss exercises combine cardio and strength training to maximize fat burning and muscle building. High-intensity workouts boost metabolism, while resistance training enhances endurance. Staying active with a balanced routine improves overall health.”
This is a proper example of SEO copywriting. The content sounds helpful, informative, and engaging. The natural use of keywords in the text doesn’t harm the flow and readability of the content. Such content is loved by both Google and customers because the use of natural use of keywords makes it rank higher on SERP and provides information to the readers.
Why Is SEO Copywriting Important?
The ultimate aim of every business is to convert its potential customers into buyers. Similarly, the goal of SEO copywriting is to first get tons of traffic and convert as many customers as possible through copywriting.
If the content is optimized for SEO, it will definitely get tons of traffic, but if it misses copywriting techniques, it will not convert readers into buyers. In simple words, the ultimate goal has not yet been achieved.
On the other hand, if the content is optimized for search engines by following all SEO guidelines and implementing copywriting methods to convert readers into buyers, the ultimate goal will undoubtedly be achieved.
8 SEO Copywriting Tips For Writing Website Content
SEO copywriting is challenging because it combines both SEO and content writing. This means you need to have strong skills in both areas. You must know how to naturally incorporate keywords into the content while writing in a way that grabs the reader’s attention and motivates them to take action.
In this section, we will discuss the top eight SEO copywriting tips that you should implement when working as an SEO copywriter for a client.
1. Understand your audience, know their points, and be familiar with their needs
Before you keep your fingers on the keyboard, type a single word, take a moment to really get your audience.
Answer the following questions:
- Who are they?
- What keeps them up at night?
- What are their goals, challenges, and pain points?
- What do they need?
- What are their expectations?
In the first step, you have to forget about the SEO and content you have consider the people who will be reading your content.
When you successfully know your audience’s needs, desires, and language, you can create content that resonates deeply. Do your research, dig into analytics, and maybe even chat with your customers.
2. Conduct Keyword Research
After you know your audience from every perspective, the next step will be finding the words that your ideal customers type into Google and other search engines to get relevant information. In SEO language, those words are called “Keywords”.
In simple words, the process of finding keywords is to understand what your audience is actually searching for. By discovering these golden terms (keywords), you can create content that not only ranks well but also drives organic traffic straight to your site.
After you have found the keywords with low difficulty and higher search volume, you have to place them in content strategically. Avoid stuffing keywords into your content as it may penalize your website for a lifetime.
3. Find a Question that your ideal customer may ask
Sometimes finding questions that your customer might ask can be a bit challenging if you try to find out with your mind only. But Google has made it easier and less time-consuming for websites to figure out the questions that their customers are finding on Google, so that they can answer them in their content.
The People Also Ask” section on the website that is directly backed by Google is one of the best ways to find questions. These are the questions real people are typing into search engines, and they’re begging for answers.
One question that you might want to ask is why it is so important to answer these questions in your content. Because when you create content that directly answers these questions, you’re not just helping your audience—you’re also telling Google that we can help people in a better way than any other competitor.
You can also try websites like AlsoAsked, AnswerThePublic, and Quora can help you uncover these questions.
4. Comprehend Search Intent
For example, when someone types “best SEO copywriting services,” they are likely looking for a list of the top service providers. But if they search for “how to write SEO copywriting,” they are probably looking for a detailed, step-by-step guide.
The key to winning at SEO? Deliver exactly what the searcher wants. If you don’t match the search intent, you’re basically telling Google, “I don’t have what they’re looking for.” And guess what? Google won’t rank you.
Before you start writing, do a little detective work. Check out the top-ranking pages for your target keyword. What format are they using? A list? A guide? A product page? Use that insight to craft your content in a way that satisfies the searcher’s intent.
There are four main types of search intent to keep in mind:
- Informational: They want to learn (e.g., “What is mobile app development?”).
- Navigational: They’re looking for a specific site or page (e.g., “Nespresso login”).
- Commercial: They’re researching before buying (e.g., “best mobile app development company”).
- Transactional: They’re ready to buy (e.g., “ mobile app development services”).
5. Start Writing, Keeping The End User In Mind
The goal of SEO copywriting is to get a higher ranking on SERP and convert visitors into buyers. The content shouldn’t sound like you’re trying to show off your vocabulary or overly formal. The whole idea of SEO copywriting is to connect with your audience and convince them that you’ve got the solution they’ve been searching for.
When your audience is searching for something, it means they are on a mission to find a solution to their problem. Your job here is to speak their language, address their pain points, and show them why you’re the perfect fit.
6. Keep the language simple.
The more complicated words you use in the content or instead of saying something directly, you’re making a whole story, it won’t be helpful to helpful for the user. The readers will take more time and give more effort to comprehend the concept defined in the content, therefore, the chances of converting a potential customer into a real buyer become more challenging.
Keep things as easy as possible and don’t let the reader give any mind effort when reading your content. The more quickly and easily they understand your content, the greater the chance they will be converted into paying customers.
7. Optimize Headers, Title Tags, and Meta Descriptions
As an SEO copywriter, you must be an expert in both SEO techniques and writing engaging, catchy content for websites. The first thing a reader sees is the title tag. As a copywriter, you will be responsible for making the title tag conversational, catchy, and worthy of clicking. This is crucial because, in the SERP, there will be ten other websites listed.
One of the easiest and most effective ways to stand out is by crafting a better title tag than the other nine websites. Similarly, you need to make the meta descriptions engaging as well. Don’t forget to include relevant keywords, as adding keywords in the title tag and meta description makes them more SEO-optimized, ultimately helping your page rank higher.
8. Add Visuals (Images & infographics)
Pictures speak louder than words.
Many users dislike reading because it requires a lot of effort.
If your page contains only text and no images, users who dislike reading will likely exit your page immediately.
The best way to keep them engaged is by using relevant and informative images that complement the content.
This way, not only will users who dislike reading get an idea of what the content is about—and possibly start reading it—but by using images in your content and optimizing them for SEO, you also increase your chances of ranking higher on the SERP.
The difference between SEO copywriting and content writing
If you’re confused between Copywriting vs content writing, then you can go through this table.
| SEO copywriting | SEO content writing | |
| Language | The language used in SEO copywriting is more conversational and persuasive. | The language used in content writing is more informative and educational. |
| Usage | Typically used in landing pages, product descriptions, ad copy, and sales pages. | Typically used in blog posts, guides, articles, and informational pages |
| Final Goal | With SEO copywriting, you get more traffic as well as sales and conversions. | The ultimate goal of SEO content writing is to get as much traffic as possible. |
How to hire a freelance SEO Copywriter?
To hire a freelance SEO copywriter, you can visit websites like Prolance Global, Fiverr, Upwork, and Freelancer. On these platforms, you can find both affordable and experienced SEO copywriters.
However, before hiring anyone, you need to check their portfolio. Reviewing their portfolio is a must because it helps you determine whether the person is worth hiring. You should also check how many years of experience they have as an SEO copywriter.
Lastly, conduct an interview with them. If you’re satisfied with their skills and experience, you can simply hire them.
FAQs
1. How to write SEO-optimized content?
To write SEO content, you first need to know your audience and conduct comprehensive keyword research. Once you have a list of keywords, you can determine the search intent. Your content must align with the searcher’s intent. After that, you can start writing your content. Make sure to naturally insert keywords without disrupting the flow of information.
2. What does an SEO copywriter do?
An SEO copywriter writes SEO-optimized and target audience-aligned content for websites.
3. Are SEO copywriters in demand?
Currently, the demand for SEO copywriters is at an all-time high. As more and more website owners recognize the importance of search engine traffic, the demand for SEO copywriters continues to rise.
4. How to become an SEO copywriter?
To become an SEO copywriter, you need to master two key skills. First, you must learn on-page SEO, as an SEO copywriter should be well-versed in the on-page factors directly related to content. In addition to SEO knowledge, you need strong research and writing skills to create engaging and optimized content.
5. How much do seo copywriters make?
On average, an SEO copywriter in the US makes $37 per hour.